About Us


Dr. Perez-Rivera


Dr. Betty Perez-Rivera, MS, EdD, MCHES is the President & CEO of the Institute of Education for the Care of Chronic Diseases (IECCD) providing her expertise in health education and program development to diverse communities and professionals. Dr. Perez-Rivera is author of the Dr. Betty’s Smoke-Out Challenge, a comprehensive curriculum teaching graduate level concepts to children and parents about the impacts of smoking and asthma. She has co-authored several chapters and articles, and has worked with legislators as well as local, state, and government officials. Dr. Perez-Rivera has developed and is currently implementing comprehensive Health Literacy and Communication Institutes throughout New York City. She is an Undergraduate/Graduate level Professor at Touro University Worldwide. Dr. Perez-Rivera (commonly referred to as Dr. Betty) has greater than 20 years of experience in health management and health education, providing services to individuals and families from diverse ethnic and socioeconomic backgrounds. Dr. Perez-Rivera has been the change agent for many healthcare initiatives. Prior to IECCD, Dr. Perez-Rivera was the Director of Health Literacy/Patient and Family Education at NYU Langone Medical Center, working to transform, centralize and standardize patient and family education practices throughout the enterprise. She was also the Director of the East Harlem Asthma Center of Excellence, a Mayor Bloomberg and Manhattan Borough President Scott Stringer initiative to reduce health disparities for children with asthma and their families. Dr. Perez-Rivera has presented at multiple local, national and international conferences and was recently invited to participate at a White House Briefing to discuss strategic planning for reducing health disparities among the medically underserved. She earned a Master’s and Doctoral Degree in Health and Behavior Studies from Teachers College, Columbia University and was selected as the First Post-doctoral Fellow in Health Disparities at Teachers College, Columbia University where she continues to present her work at various University conferences. Dr. Perez-Rivera was awarded the Early Career Distinguished Alumni Award and the Health Disparities Distinguished Alumni Award for Excellence in the field of Health Education and Research. She also earned a Master’s Degree in Health Services Administration and Management from Hunter College Graduate School of Arts and Sciences and a BS in Sociology/Psychology from Hunter College.



Tiffany Rivera


Dr. Tiffany C. Rivera, MA, DHA, MCHES is the Vice President of Health Education and Recruitment at the Institute of Education for the Care of Chronic Diseases (IECCD). She has worked with the NYC Department of Health and Mental Hygiene and conducted research for an NIH-funded grant in the Department of Preventive Medicine at the Mount Sinai School of Medicine. For greater than 8 years, Dr. Rivera has been involved in anti-tobacco initiatives. As Manhattan Borough Coordinator for the Manhattan Smoke-Free Partnership, funded by the NY State Department of Health, she has worked collaboratively with organizations and educated legislators on the health impacts of tobacco. Her anti-tobacco work culminated in the inclusion of e-cigarettes into the NYC Clean Indoor Air Act which also increased the age for purchasing tobacco products from 18 to 21. Dr. Rivera is a Masters Certified Health Education Specialist. She is experienced in public speaking and presenting to diverse community and professional audiences. She is co-author of varied health curricula and a professional trainer for Health Literacy Institutes with IECCD. Dr. Rivera organizes and hosts professional conferences. She managed and co-organized the Participatory Healthcare and Health Education Conference bringing health messaging to professionals/students in health disciplines. Dr. Rivera has a Doctoral Degree in Health Administration from the University of Phoenix and a Master’s Degree in Health and Behavior Studies from Teachers College, Columbia University. Her undergraduate degrees are in Psychology. Dr. Rivera completed an internship with the International Association of Applied Psychology at the United Nations and presented at several local and national conferences.



Adrian Rivera


Adrian E. Rivera holds a Bachelors of Fine Arts from Montclair State University and an Associate’s Degree in Multimedia and Design from the Borough of Manhattan Community College. Adrian has worked at various institutes of higher learning as a media and film associate and as a consultant to various health agencies, providing programming as well as web design and technical assistance. He is the designer and programmer of the IECCD website. Adrian has produced and edited various independent film projects including documenting a school program, advocating for tobacco cessation among youth.